YONA by Fiona Tout and co. #slowfashion
Plant based, eco -friendly, hand- crafted designs.
YONA is an independent homeware and apparel brand designed by Fiona Tout, with a focus on plant based, handcrafted design practice.
Our ethos is rooted in nature, with our vibrant, natural dye colours providing an eco -friendly alternative to chemical based dyes. Each of our products are handmade, completely unique and printed in limited edition runs.
Our in house products are designed at our studio in London and produced both here in the UK and alongside our friends in the artisan community of Bagru, Rajasthan.
YONA's statement block printed pieces have been lovingly produced using dyes foraged from the naturally occurring flora, fauna and minerals of the Indian landscape. For more information on the process behind our textiles view our short video.
How it Began
The seeds for YONA were planted in 2015 when Fiona pulled her first screen print. What began as experimentation and a way to bring her illustrations to life soon turned into an obsession with ink and pattern making.
Over the following months, reems of fabric were printed and sewn into bags and cushions between the East London studio and the houseboat she calls home. That first Christmas, Fiona took her own brand designs to as many craft markets and fairs that she could muster (thanks to friends with cars and large suitcases).
The print obsession continued... This combined with a love of travel and the tropics lead Fiona back to India where she was able to grow her knowledge of print by studying first hand with a community of master block printers in the rural village of Bagru, Rajasthan.
This visit sparked so much inspiration that work began on the first range straight away. In March 2017, Fiona returned to Bagru with sketchbooks underarm and began work on producing samples and experimenting further with the potential of plant based dyes.
With the help of an incredible team in Bagru, these designs have evolved from samples and have come to life in our limited edition runs that are now available on the website.
We're very excited to be at the beginning of this creative journey and are looking forward to bringing you many more plant based, textile art pieces in the future.
Thank you for exploring our site and discovering the new collection of hand crafted textiles, inspired by nature, freedom and adventure! If you want to find out more please contact firstname.lastname@example.org and Fiona will get back to you. x